Savile Row is the renowned sartorial hub nestled in the heart of London, sometimes referred to as the world’s most stylish street. This iconic street is no ordinary thoroughfare—it is a veritable mecca for gentlemen seeking the epitome of timeless elegance and bespoke tailoring. With its rich history, impeccable craftsmanship, and a touch of dapper flair, Savile Row has become synonymous with exceptional men’s fashion and tailoring since the early 19th century. With this background and reputation, it provides a fitting backdrop for displaying some of the world’s greatest cars.
Cutting the cloth
Cars and tailors are linked by bespoke collaborations, which take things beyond obvious interior cloth options. Clothsurgeon displayed custom jackets which were inspired by the Everrati Superformance GT40—an all-electric re-imagination of the classic Ford GT40. Richard James took the opportunity to wrap an Audi e-tron GT with their own striking livery. Other notable pairings included JP Hackett and the Aston Martin Valkyrie AMR Pro, Edward Sexton and CALLUM Designs Vanquish 25. The full lineup of cars and tailors can be seen on the Concourse on Savile Row website.
As one would expect, many well-dress individuals were parading around. I believe there was even a prize for the Best-Dressed person. While I did make an effort, in slacks and a shirt, I wasn’t ever going to worry the judges. It does make a nice change to dress up a bit for an event. Maybe next year I’ll try a little harder.
Saville Row was closed off to traffic, and a red carpet was laid down to welcome a lineup of stunning cars, motorcycles and well-heeled visitors. This year, the red carpet was extended around into Burlington Gardens to accommodate more vehicles, perfectly curated outside the Royal Academy of Arts—which later hosted a black-tie Gala Dinner, but I didn’t get to attend that. Maybe next year?
The main stage hosted a mix of music and talks. The Swing Ninjas provided a relaxed jazz and swing backdrop to entertain your ears while viewing all the cars. Between the cool-cat vibes were several conversations hosted by a mix of Richard Charlesworth, Simon Taylor and Benedict Browne. I enjoyed listening to David Gandy talk passionately about his Porsche 356C and his work with Bennett Winch on luxury luggage. Later in the afternoon, the conversation with Ian Callum and Dominic Sebag-Montefiore was one I couldn’t miss. As a fan of much of Callum’s design work, it was interesting to hear the similarities between the two designers from very different yet connected industries. The main overlap is the attention to detail on every project that they embark on.
Overall the Concours on Saville Row was an excellent day that provided many photo opportunities, although the red carpet caused some interesting challenges with reflections. The team behind Magneto Magazine, along with their publisher Hothouse Media, should be rightly proud of what they achieved putting on this wonderful show.
